Project Description

REQUIREMENTS

Sketch

Invision

Illustrator

CATEGORIES

User Experience Design

Userflow

Wireframes

Prototype

TEAM

Kennedy DeSousa

Main User Flow
TEST
Winter 2019 – Independent

Food Med App

Independent school project that involves app analyses, user flow, wireframes, visual mocks, prototypes (Sketch, InVision and Adobe XD), an an app completed in 12 weeks.

My Role and My Goal

As a UX Designer, I created the concept and designed the user interaction.

Vision Statement

We believe that Language wars will achieve converting language

enthusiast into fluent language learners. We will know this true when we

see the amount of user growth/retention as well as vocabulary, phrases

and accuracy over time.

Problem

We have observed that current language apps aren’t meeting the needs of keeping language enthusiast engaged enough to invest their time required to become a fluent language learner.

Solution

The final solution resulted in a language app that helped turn language learners into a language enthusiast.

Opportunity

We believe that Language wars will achieve converting language enthusiast into fluent language learners. We will know this true when we see the amount of user growth/retention as well as vocabulary, phrases and accuracy over time.

Target Users

Millennial

Open minded

Engaged and cultured

Tech savvy

Learn foreign language for better opportunities

Name

Jane Doe

Demographic and Psychographic Details

Married

College Graduate

Behaviors and Actions

Language enthusiast

Competitive

Interest in language learning

Needs & Pain Points

Needs a fun way to learn a language

Needs someone to hold her accountable

Needs someone to practice the target language with

Context Scenerio


“I want to learn Spanish to advance in my career as a social worker but the apps are so repetitive and boring and my in-laws can’t even understand me”


“Oh wow! I can learn Spanish from a native Spanish speaker? And it can fit my busy schedule I want to learn more!”


“This is something new! Watch out Maurcio I’m going to beat you!”


“What I lost?! I’m going to message him right away! Maybe we can practice together more often!”


“Wow I’m doing so well! Everyone is so fun I need to become better so we can communicate without a translator!”


“Finally, I can speak Spanish, I can engage more with my
Spanish speaking clients and best of all speak to my in-laws!”

Insights

What we learned from the medium fidelity prototype is…

Less is more

When there are too many elements in the design users get

confused, sometimes even frustrated. People want things now, they don’t like to wait

or have to go through many obstacles to acquire their need.

Use Recognizable Symbols or Be Literal

The users responded well to the menu when recognizable symbols were added.

Had similar positive response when added the accuracy title.

Limit Opportunity For Distractions 

The main objective is to have users learn a new language effectively.

Also users want to feel good.

Introducing too many elements in the app caused stress.

  • User game play history

  • Cleaner user statistics

  • Online/offline awareness

  • Simple user search

  • Friend request

  • Oponent Stats

  • Battle request button

  • Less distraction

  • Timer

  • Questions easier to read

  • Win/Loss

  • Statistics

  • Rematch

UX PORTFOLIO

Let’s Work Together

LET’S TALK