Food Med

UX Design

Problem

Create a community that allows users to crowd source potential medical solutions from natural products based on personal results and validate their solutions through professional medical channels.

Solution

I conducted initial user research, defined key personas, user journeys, storyboards, designed a paper prototype, usability testing, and a hi-fidelity prototype to test user interaction.

My Role

I ran a 6-week study based on design thinking methodology, which includes the five stages of the UX design process: empathize, define, ideate, prototype & test. Through the UX Design process, I found a need to create a community that allows users to crowdsource potential medical solutions from natural products based on individual anecdotal results and validate the solutions through professional medical channels.

The Journey

Survey

‍I surveyed 20 participants ages 24-50 using google forms to get a general pulse on interest and concerns in using healthy remedies

Affinity Diagram

I then created an affinity diagram to synthesize all the information gathered from the survey. I started grouping information to define the problems further, gain deeper insights, and develop new ideas.

Reward Donors

Yes

Yes/Content

Fundraising Term

100% or no payout

Pay per transaction / Goal doesn't have to be reached

Fixed or flexible

Pay per subscription

Goal doesn't have to be reached.

Match Fundraising with Charity

Yes

Delivery of Payment

At once

Subscription

At once

Processing Fees

3% to 5%

2.9% + $.30 per transaction

Plus $.35 each pledge

2.9%

Competitive Analysis

I performed a competitive analysis to see products and services that addressed problems. I found that the concept was unique; I then completed a competitive analysis of indirect competition from ideas brainstormed from the affinity diagram.

Personas

‍Since I didn't find any direct competition, to further ensure, I'm investigating the correct problems. I took a step back and created a Goal-Directed persona from the information I organized from the affinity diagram. I step outside of myself and get an idea of what I need to understand the user story.

Interviews

The insights I gained from the survey and the analysis, I needed more in-depth insights gained through interviews. I recruited people who represented my users' sample to fill the knowledge gaps and understand potential users' stories.

User Task Flow

Based on the interviews and the journey map findings, I created a user task flow to start building.

A User Journey Map

A user journey map aims to understand how the experience to find gaps for designing the product and service. The objectives were to determine how a user decides when to seek medical attention. Understand steps involved with discovery, diagnosis, and treatment

Conclusion

This was my first research project that had some challenges. However, I learned to synthesize information to find a possible practical solution for a common problem.

The FoodMed research led me to find a need for an app that allows users to discover and document a remedy for a particular problem and share that data with medical experts. This approach enables crowdsourcing funding to validate potential therapies, creating opportunities for medical advancement and encouraging a healthy lifestyle.